Customized Solutions for International Expansion and Implementation of

Go-to-Market Plans

We help companies navigate the complex China market and support Chinese firms in their global ambitions

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Our Services

Interim Management & Fractional Services

Market Entry Strategy

We provide interim management and fractional executive services for your new business. We can act as your in-country leadership or functional leads and are tied to the same KPI as would a regular full time hire. We are in this with you together.

Business Advisory and Consulting

Our customized solutions are based on deep country and industry experience. We provide practical strategies and connect you with most suitable partners. We also help to market your products and services, and operate and/or manage on your behalf.

Incorporation and Corporate Services

We ensure your legal entity is up and running in the shortest time while fully complying with incorporation rules. We also assist with local government grants and incentive schemes. Our goal is to allow you to move in and start work on Day 1.

Regulatory, License, and Compliance

We provide production registration and licensing services to ensure compliance with local regulations. This includes trademark registration and governance review.

Talent Solutions


Our comprehensive offering includes search and placement for your key executives. We can also assist with applying for necessary work and stay visas.

Corporate Finance


We provide financial advisory services to SMEs looking to raise funds. This include financial modeling, business plan write-up, and overall process management.

About Us

Jason is the Founder and Managing Director of LION Advisory, a cross-border market entry and GTM consultancy focused on building a bridge between China and the world. LION Advisory provides advice and implementation solutions to foreign firms looking to enter the Chinese market, while also helping Chinese companies expand internationally.
Jason is an experienced global executive and China operator with 20 years of experience across the United States, Singapore, China, and multiple countries in Asia. His leadership experience include stints at MNCs, high-growth technology firms, and global consultancies. He has setup and managed multiple companies in Singapore, Hong Kong, and China. Jason has a wide industry coverage including retail, consumer products, medical devices, dental, pharmaceuticals, oil & gas, marine/shipping, F&B, industrial equipment, and HVAC&R systems. He has strong working knowledge across most corporate functions.

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